This year’s NCLR ALMA Awards will air on MSNBC , highlighting the very best American Latino contributions to music, television, and film, on October 10, 2014 at 10:00 p.m. EDT/7:00 p.m. PDT. Don’t miss this national celebration of talent and the official network television kickoff to National Hispanic Heritage Month. Last year, top-notch talent including Pitbull, Jessica Alba, Gloria Estefan, Antonio Banderas, and dozens of other Latino stars joined our host and executive producer Eva Longoria and George Lopez on the ALMAs’ new home, MSNBC. This year’s show promises to build on that success and deliver an amazing hour to remember.

Since 1995, the NCLR ALMA Awards has honored outstanding Latino artistic achievements in television, film, and music. The show is an integral part of NCLR’s mission to create greater opportunities for Hispanic families in the United States. As a national prime-time television special with a cause, the NCLR ALMA Awards demonstrates how inclusion strengthens the entertainment industry and diversity strengthens our country by promoting fair, accurate, and representative portrayals of Latinos.

The ALMA buzz is already starting! Join the conversation and win exclusive prizes by sharing your thoughts with us on Twitter via @ALMAawards, on Facebook, and here at www.almaawards.com. Follow what our ALMA stars are up to by reading the weekly ALMA blog. In July, we’ll open up voting for our award categories—make sure to take part and support your favorite nominees!

Sincerely,

Janet Murguía NCLR President and CEO